Getting digital with natives
When Huawei approached LEWIS to help launch its Honor 7 phone, we delivered a campaign which saw it sell out within 24 hours. Across markets, over two billion impressions were generated, 3k tweets in two hours, 774 pieces of coverage delivered in two weeks and Honor grabbed the third highest share of voice in the mobile market – for the next six months.
How? We created a highly immersive event + collaborated with influencers and creators + built a content rich programme which touched every point of the customer journey.