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What should marketers expect in 2024?

In today’s ever-changing landscape, staying ahead requires a sharp focus on the ebb and flow of consumer trends.

Whether it’s tackling hurdles like shrinkflation or adjusting to the growing skepticism, particularly towards emerging technologies like Generative AI, the unmistakable shifts around us is reshaping the marketing terrain.

Dive into our latest report as we dissect 24 marketing trends set to define the narrative of 2024. Download and discover the insights in our latest report.

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What’s inside the report?

From media distrust and artificial intelligence to personalisation and the climate crisis, expect to breathe new life into conventional marketing approaches in 2024. Explore 24 marketing trends every brand should be on the lookout for this year. Check out a sneak peek in the preview below.

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