The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
- Content
- Marketing
- Mobile
- Personalisation
- Response Time
- Sales Funnel
- Security
- Social Media
- Tracking
- User experience
“Consumers today are inundated with volumes of information to the point they become desensitized to online campaigns and social media marketing. This can become a big challenge for e-commerce companies who rely on these channels for marketing engagement. While operational excellence and ease of transaction are vital for building trust and consumer satisfaction, the truth is consumers need to be engaged in many other more personal, humanized ways” said Ann Chong, Managing Director, Southeast Asia at LEWIS.
Some of the key findings include:
- Tracker tags were a weak point among the 12 E-commerce brands assessed
- The industry far exceeded any other industry in terms of search engine optimisation
Download the report to find out which companies ranked as the top 5 E-commerce brands in the Malaysia E-commerce Marketing Engagement Index or get in touch with us for a free assessment.
