June 20, 2019
LEWIS released the Malaysia E-commerce Marketing Engagement Index today, a report that reveals how the top 12 E-commerce companies are approaching marketing engagement in 2019.
The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
“Consumers today are inundated with volumes of information to the point they become desensitized to online campaigns and social media marketing. This can become a big challenge for e-commerce companies who rely on these channels for marketing engagement. While operational excellence and ease of transaction are vital for building trust and consumer satisfaction, the truth is consumers need to be engaged in many other more personal, humanized ways” said Ann Chong, Managing Director, Southeast Asia at LEWIS.
Some of the key findings include: