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Jess Gutierrez

Published on

January 22, 2024


Marketing Trends, SEO

As we step into 2024, let’s discuss how we approach searchability within the digital marketing landscape. In this blog, we'll explore three key trends that surfaced with technology gains —Social SEO with Instagram and TikTok, AI for SEO automation, and Google's Generative Experience.

#1 The Significance of Social SEO

Visibility Beyond the Feed:

The importance of being found on social channels cannot be overstated.

While platforms like TikTok and Instagram are known for their engaging visuals, they are also powerful search engines in their own right. It is the new search engine for consumers especially for lifestyle brands, products and to discover or hop onto new trends.

Social SEO ensures your brand doesn’t get lost in the noise but stands out when users with high intent, search for relevant content.

Building Brand Authority:

Being SEO-optimised on social channels is not just about visibility; it’s about building brand authority. When your content appears in search results, it signals credibility and relevance to users.

Optimising Your Content for Social SEO

TikTok Triumphs:

Instagram Insights:

  • Visual Cohesion: Maintain a consistent visual theme that represents your brand personality. A cohesive social grid is also a great storytelling tool that not only attracts followers but enhances your brand’s recognition.

Crafting SEO-Optimised Channels

Profile Perfection:

  • Keyword-Friendly Bios: Infuse your bio with keywords relevant to your brand. This helps in better searchability.
  • Link Strategically: On Instagram, leverage the ‘link in bio’ feature strategically. Direct users to your latest offerings or campaigns and update in a timely fashion.

TikTok Triumphs:

  • Complete Your Profile: A complete profile is an SEO-friendly profile. Be factual, be descriptive in your introduction.
  • Leverage TikTok Creator Marketplace: If eligible, join the TikTok Creator Marketplace to connect with brands and expand your reach.

#2 AI-Powered SEO Automation: Tools for Efficiency

AI is no longer a futuristic concept; it’s a game-changer in SEO. Leveraging AI tools can significantly enhance efficiency in optimising your site.

Content Creation and Optimisation:

  • AI tools like OpenAI’s GPT-3 can generate compelling, context-aware content. These tools analyse user behaviour, creating content that resonates with your audience and aligns with evolving search algorithms.

Automated SEO Audits:

  • Say goodbye to manual audits. AI tools such as Screaming Frog and SEMrush automate the auditing process, providing comprehensive insights into your site’s health, identifying issues, and recommending optimisations.

#3 Google’s Search Generative Experience: Preparing for the Next Era

Google’s commitment to enhancing user experience is evident in the concept of Generative Experience. Here’s how you can prepare for the shift:

Steps to Prepare:

  • Structured Data Markup: Implement structured data to provide context and enhance search engine understanding.
  • User-Centric Content: Prioritise content that aligns with user intent ensuring that it is helpful, focusing on relevance and value.
  • Mobile Optimisation: Ensure your site delivers a seamless experience across various devices.

As we look ahead to 2024, these trends are not just predictions; they’re pathways to success in the dynamic world of digital marketing. Optimise your social presence, embrace AI tools, and prepare for Google’s Search Generative Experience.

The future of SEO is here—let’s navigate it together.

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