The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:
- Content
- Marketing
- Mobile
- Personalisation
- Response Time
- Sales Funnel
- Security
- Social Media
- Tracking
- User experience
“Our analysis revealed that the companies winning the engagement battles are well-versed in seeding relevant content through a variety of digital channels. The report also reveals the areas in which brands need to improve, particularly their response times to customer enquiries and feedback,” said Steven Reilly, Managing Director, Australia at LEWIS.
Some of the key findings include:
- 97% of the websites on our list are optimised for mobile
- 29 of the 35 companies post regular content on social media
- Only 2 of the 35 companies do not boast a significant audience
Download the report to find out which companies ranked top 5 in the Melbourne Marketing Engagement Index or get in touch with us for a free assessment.
