LEWIS Global Communications

By

LEWIS

Published on

May 30, 2019

Tags

LEWIS Marketing Engagement Tracker, marketing engagement, quantified engagement

LEWIS released the Singapore Pharmaceutical Marketing Engagement Index today, a report that reveals how the top 10 pharmaceutical companies are approaching marketing engagement in 2019.


The Index ranks the companies using the LEWIS Marketing Engagement Tracker (MET), a proprietary methodology that measures and quantifies companies across 10 key categories that make up the modern marketing mix. They include:

  • Content
  • Marketing
  • Mobile
  • Personalisation
  • Response Time
  • Sales Funnel
  • Security
  • Social Media
  • Tracking
  • User experience

“The pharmaceutical industry is highly competitive and at the same time, very regulated. This limits the number of channels that companies can utilize to push out brand messaging. Having said this, it is imperative that these brands do not lose touch with their audience and engage them through the use of new technology and channels for greater brand exposure” said Ann Chong, Managing Director, Southeast Asia at LEWIS.

 

Some of the key findings include:

  • 100% of Pharmaceuticals brands on the index understand mobile adaptability along with app integration
  • Site Tracking was a component that was lacking among most brands
  • 30% of brands scored well in terms of UI & UX

Download the report to find out which companies ranked top 5 airline and hotel brands in the Hong Kong Travel & Hospitality Marketing Engagement Index or get in touch with us for a free assessment.

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