DIGITAL MARKETING
Increase awareness of your brand among target audiences by participating in conversations outside of core brand and solutions topics. Develop real-time content to capitalize on trends which will expand brand awareness and post reach. Modify content by channel to best target segmented audiences.
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Unlike other social media marketing agencies, LEWIS goes further than just managing social media accounts and social media platforms.
We know a successful social media campaign does more than just drive brand awareness, engagement, and followers, it builds authentic connections.
We deploy and enable social campaigns across all channels of paid, owned and earned media. This includes comprehensive strategic development, program management, listening and sentiment analysis as well as content creation. While working with your in-house team, we drive ROI and map back to your business strategy.
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Paid social media can be an incredibly efficient way of reaching target customers and audiences across social platforms. LEWIS paid social experts prove success by driving consistent results.
Paid social awareness campaigns are used to promote corporate communications efforts, community growth activities, promotion of thought leadership, and traffic driving to the blog. Paid social demand generation campaigns are used to drive qualified traffic to gated assets, promote marketing event sign-ups, and ultimately target segmented audiences and accounts.
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LEWIS partners with your in-house team to provide successful integrated paid media campaigns. In addition to native advertising, LEWIS develops PPC or pay-per-click advertising programs that:
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LEWIS provides a two-phased SEO approach, focusing on increasing brand search visibility before, during and after the site relaunch, and use search engine optimization to support all marketing initiatives to increase awareness of brand and core product offerings.
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Analytics programs are designed to maximize data visibility, both tactical and cross-channel performance growth, and actionability of insights & findings.
As it is vitally important to establish a solid data foundation with accuracy & reliability, LEWIS performs an initial audit focusing on checking the degree of accuracy and completeness in marketing & website performance data.
Analytics efforts span across teams and paid media disciplines to ensure a wholistic and informed digital marketing strategy.
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