We don’t just get top-tier headlines, we build lasting brand narratives through the power of 25+ years of skilled storytelling.
COMMUNICATIONS SOLUTIONS FOR EVERY CHALLENGE
Every communication strategy we develop tracks back to business objectives. Grounded by our journalistic roots, our communication strategies intersect proven PR methods and the shifting role of media relations in the digital ecosystem. Multi-platform brand storytelling requires a strategic approach — and creativity is key. Fortunately simplifying the complex into relevance is where we shine.
- Marketing Research
- Social Media
- Content Marketing
- Influencer Marketing
- Digital Marketing
How We help
Our approach to media relations is focused on relevance. It is increasingly difficult to stand out in the shrinking media landscape and attract positive attention from the right reporters and journalists to obtain media coverage. Having the right message for the right audience through the right media outlets at the right time is crucial.
With the advent of the 24-hour news cycle, continuously updated websites and shrinking newsrooms, the demand for thoughtful content has never been higher. Contributed content can supplement editorial coverage and provides the opportunity to raise the profile of your brand and the executive bench. Our team of copywriters and media strategists will work with your organization’s thought leaders and subject matter experts to accurately capture their voice and place bylined articles with key publications. Whether it’s mainstream business outlets, industry trades or vertical specific publications, LEWIS will clearly convey your team’s expertise and unique opinions and perspectives.
Issues & Crisis Management
Reputation is everything and it is fragile. News, true or false, travels faster than ever before, making it nearly impossible to get in front of if you’re not already prepared. Our reputation management services include identifying, managing and mitigating reputational risks across a full range of corporate crisis moments.
We will ensure industry analysts are regularly briefed on your go-to-market strategy, products, solutions and performance. We’ll develop a process and cadence for ongoing communication with analysts. This includes securing briefings and interviews, responding to inquiries and research requests and assisting with the development of research reports and white papers.
From a PR and marketing perspective, industry awards, speaking opportunities and research-based data can help bring your brand into the spotlight. Our public relations experts work to secure top speaking opportunities and deliver award-winning campaigns to help our clients achieve the highest industry accolades.
Leaders are more visible than ever, driving a mandate for transparency at the highest level. LEWIS EXPRO is a tailored consultancy with senior counsel designed to help executives elevate and protect their individual brand and profile.
Across earned, owned and paid channels, LEWIS covers the full range of corporate communications across industry sectors. Ultimately, all communications should be coordinated from one source with one voice and one authority. It also means having the imagination to see the potential for both good and bad outcomes.
Maintain Brand Salience
Timing is crucial in every aspect of your business. Our communications strategy strives to make clients relevant in the moments that matter most. By listening to social communities and keeping an eye on analytical dashboards, our teams are expert news handlers and storytellers who leverage a variety of tactics to create brand awareness and reach your target audience.
Ready to tackle your daily, quarterly or yearly priorities and challenges, we’re an integrated team always ideating around big picture campaigns, conducting social listening on behalf of the brand and researching relevant media outlets that will be the perfect fit to tell your unique story.