Choosing the right direction while acting at speed is imperative to staying competitive. Whether you’re transforming your business or accessing new markets, we can guide the way with marketing strategy services.
Why does your brand exist?
From brand identity and business growth roadmaps, to new product and media strategies, it all begins with the one crucial question: Why? Why should people care about your offering? Why do your employees come to work day-in and day-out? Why should anyone pay attention to your marketing campaigns and brand strategies? The list goes on and our integrated team of marketing consultants are here to help guide you. With marketing strategy services, we uncover opportunity and unleash potential.
- Marketing Research
- Public Relations
- Digital Experiences
How We Help
Global Campaign Management
The internet has indeed made our world smaller. International market entry is a possibility for start-up brands without huge resource and development spends. Situational fluency is what sets the true challenger brands apart from the rest of the market. Our industry experts are trained on the ability to move between multi-cultural spheres and silos of expertise. Taking a holistic approach to global, multinational market strategies, we enable brands to join the dots across cultural, geopolitical, and economic realities.
Good leadership influences economic resilience and individual confidence. Companies that use thought leadership platforms to provide commentary for media outlets show better overall performance. LEWIS EXPRO is a tailored consultancy with senior counsel designed to help executives elevate and protect their individual brand and profile.
Issues & Crisis Management
The implicit contract between consumer and brand reignites in times of crises. Monitoring shifting consumer perceptions and market undercurrents is critical to building brand resilience.
Growth Stage Strategy
Whether your business is eyeing a path to IPO or biding time for the ideal acquisition bid, establishing a clear strategy around the brand’s value proposition when coming up with a marketing plan is critical. Our 360° approach to developing effective strategies looks beyond awareness drivers like media relations opportunities and revenue streams such as lead generation programs. We blend expertise in creative ideation, channel performance, resource allocation, public relations, and industry insights to define targets that meet organizational objectives.
Our marketing consultants will ensure industry analysts are regularly briefed on your go-to-market strategy, products, solutions and performance. We’ll develop a process and cadence for ongoing communication with analysts. This includes securing briefings and interviews, responding to inquiries and research requests and assisting with the development of research reports and white papers.
What does “business as usual” mean at a time when global organizations are dealing with unprecedented business challenges? Uncertain times can often act as defining moments. The flexibility to pivot and refocus during those moments is what sets brands apart. Our flex retainer model layers a quarterly spend onto base digital and/or PR fees. The flex budget is then revisited and measured against OKRs every quarter to ensure marketing efforts stay on a strategic course.
Defining & Shining Your North Star
We work across a diverse range of industries to help brands map, plan and execute their brand, business, marketing and communications strategies. As the global economy becomes more interconnected, our agency model enables us continuously identify opportunities to disrupt markets and defy conventional thinking. Our cross-disciplined teams work side-by-side to understand and address client objectives from every possible angle.
Our goal is elevate the customer experience at every touch point, online and offline. Our marketing consultants use predictive analytics to identify content opportunities while addressing challenges. From brand and business growth playbooks, to creative strategy and digital architecture and development, our integrated agency model is built to pivot and flex alongside our clients’ ever-evolving priorities and marketing efforts.