- Ignoring mobile optimisation
- Not doing UX/UI for your blogs
- Not having content mapping
- Rarely checking for broken links
- Skipping alt tags for your photos
- Stuffing keywords in your content
- Getting as many backlinks as possible
- Spreading your content out too thin
- Relying 100% on AI to generate your content
- Having long and unoptimised URL structures
- Ignoring data on how your content performs
- Changing your topic pillar without any strategy
- Chasing trendy topics that don’t fit your content
- Still thinking Fiverr backlinks can help with ranking
- No call to action for your readers after finishing a blog
- Stuffing cool animation without thinking about page speed
- Not optimising your title tags, meta descriptions, and header tags
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Rick is an SEO Manager, trainer and speaker at TEAM LEWIS who helps global brands increase their organic search visibility, traffic and conversions.