September 25, 2019
The LEWIS Global Marketing Engagement Index 2019 shows that brands with superior use of digital marketing and social media perform better financially.
London, September 25th, 2019 – LEWIS, the global marketing consultancy, today launched its Global Marketing Engagement Index 2019. The study revealed a clear link between better marketing engagement and bottom-line performance. The agency analyzed the top 300 companies from the Forbes Global 2000 list using a proprietary methodology (LEWIS MET).
The study found a significant gap between the margins and profitability of low scoring companies and higher performing MET brands. An average improvement of five margin points separated the high performers. Across the whole sample, the average margin was 12.7%. This translates into profits of $6.9 billion across the global 300. The top ten brands in the study, however, showed an average margin of 17.4% / profits of $14.3 billion. The bottom ten brands in the ranking showed average margins of 8.8% / profits of $4.4 billion.
“The rate of change provides growth opportunities for brands. Simply put, companies that are willing to innovate in marketing perform better at the bottom-line,” said Giles Peddy, Senior Vice President, LEWIS.
Find out more information and to download the Global Marketing Engagement Index 2019.