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Published on

June 11, 2019


digital, podcast

It’s a fact, SEO and content are directly related to each other. So why are so many organizations running content programs without SEO in mind? Listen in on the Content + SEO: The Perfect Match podcast episode for actionable insights to harmonize your brand’s SEO and content marketing strategy.

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The feeling of being boxed in can be a creative writer’s worst nightmare – yet the end-goal is for their work to be seen and hopefully read. Convincing copywriters that SEO and content are not mutually exclusive is key to bridging the divide.

Consumers can only consume content if they see it and this is where SEO shines. Here’s a few hard facts to help illustrate:

  • 72% of marketers say relevant content creation was the most effective SEO tactic.
  • Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0–4 monthly posts.
  • Consumers are 131% more likely to buy from a brand after they consume early-stage, educational content.


Take Out the Guesswork

The beauty of SEO is that it gives people information they didn’t realize they needed when. Google is all about the user and rewards those who ultimately produce the best pages from a user experience (i.e. SEO!) standpoint.

Keywords are instrumental but it’s also important to keep technical SEO considerations top of mind as well – stay tuned for another podcast dedicated to the technical side of the coin. Getting strategic around the types of mediums carrying your content can have as much impact as the actual content you produce. The SEO and content relationship will continue to evolve. As innovations such as voice search continue to rise, the importance of factors such as schema markup maintenance and accuracy is crucial for brands to keep up.

Understanding how the fundamentals of SEO directly relate to Google SERPs is key to leveraging SEO to inform your content marketing strategy. This The 360 podcast episode features Hannah Brozek, Content Marketing Manager, Dustin McManus, Sr. Content Specialist, and Nicole Grodesky, Director of SEO, as they share insights on how to pivot writing styles to blend SEO best practices with creative flair that speaks to the intended audience while being seen.


“If you’re not controlling your SERP, you’re leaving opportunity on the table.”


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