Helping you acquire passionate fans.
VALUABLE BRAND EXPOSURE
Each generation interacts with influencers differently, but research shows consumers don’t trust brands’ marketing communications to be accurate and truthful. They are tuning out traditional brand advertising and instead turning to recommendations from friends, family and trusted third-party sources. Leveraged right, influencer marketing can create sustained momentum and long-term potential.
TEAM LEWIS’ APPROACH
A successful influencer campaign should be seen as an extension of your earned media or social programs. We look for consistent brand messaging and tone, that they have an engaged target audience and are true to themselves, thus ensuring they’ll represent your brand authentically.
Defining the type of influencer to meet program goals is critical to the success of an influencer strategy. At TEAM LEWIS, we evaluate influence in two ways: followers and engagement.
Our four-step activation model follows defined touchpoints to ensure that the influencer program strategy translates through each phase of activation
A paid influencer strategy amplifies the partnership across channels to reach your brand’s target audience in an authentic and relatable way.
TYPES OF INFLUENCER CAMPAIGNS
Just as brands differentiate themselves by their offerings, influencer partnerships offer a range of diversified campaign options based on the brand needs and goals.
- Product Launches/Reviews
- Brand Ambassadors
- Awareness Building
- Content Creation
- Social Media Growth
- Thought Leadership
- Event Integration
- Brand Partner
Skechers - Launching new fashion line
LEWIS on goal with Hisense, Official Partner of the 2018 FIFA World Cup