Integrated

Influencer Marketing

Helping you acquire passionate fans.

BRAND ENGAGEMENT SOCIAL MEDIA REACH

VALUABLE BRAND EXPOSURE

Each generation interacts with influencers differently, but research shows consumers don’t trust brands’ marketing communications to be accurate and truthful. They are tuning out traditional brand advertising and instead turning to recommendations from friends, family and trusted third-party sources. Leveraged right, influencer marketing can create sustained momentum and long-term potential.

Influencer Marketing is Multichannel

Social Media
Digital Marketing
Content Marketing

TEAM LEWIS’ APPROACH

Plan

A successful influencer campaign should be seen as an extension of your earned media or social programs. We look for consistent brand messaging and tone, that they have an engaged target audience and are true to themselves, thus ensuring they’ll represent your brand authentically. 

Identify

Defining the type of influencer to meet program goals is critical to the success of an influencer strategy. At TEAM LEWIS, we evaluate influence in two ways: followers and engagement.

Activate

Our four-step activation model follows defined touchpoints to ensure that the influencer program strategy translates through each phase of activation

Amplify

A paid influencer strategy amplifies the partnership across channels to reach your brand’s target audience in an authentic and relatable way.

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Approach

Just as brands differentiate themselves by their offerings, influencer partnerships offer a range of diversified campaign options based on the brand needs and goals. 

- Product Launches/Reviews
- Brand Ambassadors
- Awareness Building
- Content Creation
- Social Media Growth
- Thought Leadership
- Event Integration
- Brand Partner

Skechers

Skechers - Launching new fashion line

Hisense

LEWIS on goal with Hisense, Official Partner of the 2018 FIFA World Cup