We grow awareness and revenues with award-winning social media campaigns centered around audience intelligence.
SOCIAL MEDIA MARKETING
A successful social media campaign does more than drive brand awareness, engagement and following. Deployed across paid, owned and earned media channels, our social media marketing services include comprehensive strategic development, program management, sentiment analysis, and content creation to drive ROI that maps back to your business goals.
- Public Relations
- Influencer Marketing
- Content Marketing
How we work
In today’s world, standing still is not an option. Organizations must keep a constant finger on the pulse of their brands. Word of mouth now travels in a matter of moments through a digital ecosystem of social media platforms and relentless 24-hour news cycles. Intersecting digital and PR, our social strategies include compelling rapid-response content creation & delivery, multi-channel planning, and influencer programs & recruitment in order to capture your ideal social media audience.
Community management is part listening to the internet, part engaging in industry-related topics & trends, and part joining online discussions that relate to your brand. It’s not uncommon to see self-serving brands shout into the void and, unsurprisingly, receive little to no engagement. Our experts analyze data and insights to develop social media management strategies, inform decisions around a specific audience and their interests, and strategically incorporate your brand into significant conversations with content that is organic, relevant and authentic.
An effective thought leadership strategy is vital to establishing industry credibility and differentiation from your competitors. This involves staying ahead of trends, providing innovative ideas, sharing insightful commentary on the latest developments, and predicting where the industry is headed next.
Insight, understanding and storytelling are all crucial to any effective demand generation campaign. As an integrated marketing agency, we take a multifaceted and tailored approach to demand generation marketing. By ensuring each element of the journey is aligned, we carefully define, reach and guide your target audience with strategic paid social activation and event promotions, driven by audience insights and brand strategy — no gaps and no missed opportunities.
Amplify Your Brand
Our social media strategy always starts with audience research and market intelligence. This includes a brand and competitive audit as well as an in-depth look at the social media landscape. We then collaborate with your in-house team to develop a tailored content marketing and social media strategy.
Organic reach for brand content on social media is currently less than 10%. This is why it’s critical to invest in programs to put the right social media content in front of the right audience and at the right time.
Social media audiences want to engage with brands and spread the word. By delivering meaningful and authentic experiences to your target audience, your social communities can become your strongest brand advocates.
Your social media platform is where your community goes to meet your brand online. Your social channel is one of the first places a customer will go to praise (or blame) or look to find information. Therefore, organic social media programs should be treated as an integral part of your digital marketing mix. Social media is the top public platform for building and fostering your community, ultimately increasing brand awareness and loyalty.
But organic social media also has measurable ROI: social media programs can drive traffic to your blog or website, paid social media can generate leads and a successful social media campaign can build lasting relationships with audiences, customers and influencers in your vertical.
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