Social media marketing isn’t one-size-fits-all. Whether on LinkedIn or TikTok, we will use audience intelligence to tell creative stories that elevate your brand’s presence.
ENGAGING SOCIAL MEDIA CAMPAIGNS
People turn to social media to be delighted, informed, engaged. Whether you have a brand awareness problem or are looking to shift perception and drive engagement, our social media management services begin with comprehensive research and analysis to identify creative white space through which to deploy a scroll-stopping social media strategy.
- Public Relations
- Influencer Marketing
- Content Marketing
How we work
TikTok, LinkedIn, Pinterest, Twitter – so many social media platforms, so much content, so little time. Our approach to social media marketing starts with brand and audience discovery to inform a social-first strategy and identify the proper social channels to bring your brand to life. And, most importantly, meet your target audiences where they are.
Social Listening & Engagement
In today’s world, standing still is not an option. Organizations must always keep a finger on the pulse of their brand’s social presence. Never before have we had these levels of access to potential customers, and it’s time we capitalize. Our social media services include escalation protocols and proactive community management and engagement to help your brand stay in touch with the audiences that matter most to your business no matter what social platform you use.
Gone are the days of the planned editorial calendar. To drive meaningful conversations and interactions requires trend jacking, innovation and insightful commentary on market developments during content creation. Our team of experts weaves in thought leadership and creativity to help bring brands to life across social media platforms.
Insight, understanding and storytelling are all crucial to any effective demand-generation campaign. As an integrated marketing agency, we take a multifaceted and tailored approach to driving demand. By aligning each element of the journey, we carefully define, reach and guide your target audience with strategic paid social activation, driven by audience insight and brand strategy — no gaps. No missed opportunities.
Benchmarking and baselines are critical to any ongoing measurement strategy. We define KPIs and leading indicators at the onset of our social media programs, with monthly reporting and feedback loops to inform content considerations, targeting, and channel recommendations.
Amplify Your Brand
Our social media strategy always starts with audience research and market intelligence. This includes a brand and competitive audit, as well as an in-depth look at the social media landscape. We then collaborate with your in-house team to develop a tailored content marketing and social media strategy.
Organic reach for brand content on social media is currently less than 10%. This is why it’s critical to invest in programs to put the right social media content in front of the right audience and at the right time.
Social media audiences want to engage with brands and spread the word. By delivering meaningful and authentic experiences to your target audience, your social communities can become your strongest advocates and generate brand awareness.
Your social media platform is where your community goes to meet your brand online. Your social channel is one of the first places a customer will go to praise (or blame) or look for information. Therefore, organic social media programs should be treated as an integral part of your digital marketing mix. Social media is the top public platform for building and fostering your community, ultimately increasing brand awareness and loyalty.
But organic social media also has measurable ROI: social media programs can drive traffic to your blog or website, paid social media can generate leads for potential customers, and a successful social media campaign can build lasting relationships with audiences, customers and influencers in your vertical.
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