Green Genius: ambassador recruitment program
Renewable energy company, Green Genius, asked LEWIS to design a campaign to recruit top 5 Italian Green Genius Ambassadors to actively promote the brand and share their experiences. The company offered ambassadors a unique opportunity to try all the benefits of Green Genius solar energy as a service for one year, in exchange for the willingness to share their own experience on social media, as well as through ad hoc interviews and videos.
