Problem
Continental is one of the world’s major tyre manufacturers. It is also leading the way in environmental and social responsibility.
Continental needed to communicate its brand and values and increase its awareness and reputation among both consumer and business audiences.
Solution
Our team identified two key focus areas to develop a new social strategy: safety and sustainability.
The goal? Reach business audiences on Linkedin and consumer audiences on Facebook.
These two cornerstones of the brand were at the centre of a new graphic design and the development of a content plan based on five strands: products, information, storytelling, branding, and engagement.
Outcome
Thanks to the new social media strategy, Continental shared the story of its history, values, and efforts to develop innovative and high-quality tyres.
The brand was able to reach and actively engage its consumers on Facebook and on LinkedIn.
Results
- +10% Impressions
- 6% Engagement Rate
- 4% Average Click-Through-Rate
- +30% Reach
- +92% Post Interactions
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