McBride
Stats
reset of perceptions
McBride’s international scale and market leadership
for a significant re-rating of the shares
Opportunity
McBride, Europe’s leading manufacturer of household cleaning products, needed to reset market perceptions and reinforce its international scale and leadership. The goal was to showcase progress on its turnaround strategy and engage analysts in a way that felt fresh, interactive, and impactful.
In March 2024, the Capital Markets team delivered an interactive Capital Markets Day for McBride.
Solution
From a bespoke set built and designed to resemble a supermarket shopping aisle featuring products from all over the world, the senior leadership team updated the market on the progress made to date on their turnaround strategy.
The presentations were supplemented with short films that showcased the international business, and in an interactive breakout session. Analysts were invited to wander the aisles, peruse the products, and chat with divisional leaders about their areas of the business.
