TEAM LEWIS has been appointed by payment solutions provider Riverty to grow brand awareness across Europe and demonstrate Riverty’s leadership in human centric financing solutions
The global marketing consultancy has won a competitive four-way pitch to provide media relations and influencer services to the Bertelsmann Group owned FinTech company.
Leveraging TEAM LEWIS’ expansive owned network of 25 offices and additional affiliates. Riverty will be working with specialists in the UK, Netherlands, Germany and Sweden on a retained basis.
The team will be led by MD Strategy, Benelux, Sander van Buuren out of the Netherlands. With support from media relations specialists including Niki Wheeler in London.
Commenting on the win, Yvonne van Bokhoven, EVP Europe and APAC, TEAM LEWIS said: “Family-owned business and FinTechs are a sweet spot for us. We’re proud of our ability to build expert storytelling teams across markets who have the contacts, passion and skills to bring stories to life and are thrilled to add Riverty to our portfolio.”
Kristina Hunter-Nilsson, Corporate Communications Lead for Riverty said: “We’re a human-centric growth FinTech and for us, relationships are the route to building brand equity. TEAM LEWIS impressed us with their tailored approach and line-up of experts who’ll play a hands-on role on our business. We’re really looking forward to them working as an extension of our team.”