TEAM LEWIS has just won two awards at The Drum Awards for Agency Business 2022. TEAM LEWIS won in the category ‘Disruption of the Status Quo’, and its charitable foundation won the Corporate Social Responsibility Strategy award of the year.
The ‘Disruption of the Status Quo’ award was granted because of TEAM LEWIS’ innovative “Scrap the CV” campaign. This campaign challenged the traditional approach to hiring by focusing on a candidate’s skills and potential, instead of their CV. At the heart of the campaign was a recruitment site that asked candidates: “What kind of ‘ER’ do you want to be?” This referred to roles such as “thinker” and “doer,” allowing candidates to showcase their skills and potential rather than relying on a traditional resume. The response to the campaign was overwhelmingly positive, garnering over 6m views worldwide, and almost 20,000 registrations.
In addition to its work in the industry, TEAM LEWIS is also committed to making a positive impact in the community. That is why it established TEAM LEWIS Foundation in 2020. What is unique about TEAM LEWIS Foundation, is that all the staff of TEAM LEWIS are given a personal grant to donate to the charity close to their own hearts. By doing so, it has made a real impact around the world. In 2021, TEAM LEWIS Foundation funded over $2m in grants. Most recently, in tribute of International Day of Persons with Disabilities, the foundation supported the Royal Marines Band Service and The Music Man Project with their release of the music video for their Christmas charity single ‘Music is Magic’. The Music Man Project is an award-winning music education and performance charity for people with learning disabilities.
TEAM LEWIS EVP EMEA & APAC, Yvonne van Bokhoven, said, “We are honoured to receive these awards and grateful to The Drum for recognising our efforts. The “Scrap the CV” campaign and TEAM LEWIS Foundation are both important initiatives for us and we are committed to continuing to make a positive impact in the industry and the community.”
Note to editors
The Drum Awards for Agency Business 2022 celebrate the best in the industry and recognise the outstanding achievements of agencies and individuals. TEAM LEWIS is proud to have been recognised with two awards and will continue to strive for excellence in its work.
If you would like to learn more about our “Scrap the CV” campaign, please visit The Drum website at https://www.thedrum.com/news/2022/12/05/the-story-behind-scrap-the-cv-team-lewis-tool-shook-up-agency-recruitment
If you would like to learn more about TEAM LEWIS Foundation and its initiatives, please visit our website at www.teamlewis.com/foundation.
About TEAM LEWIS
TEAM LEWIS is a global marketing agency built to help and inspire brands to grow. It provides a full spectrum of marketing, communications and digital services to deliver tangible business impact for clients. The company has over 650 staff across 24 offices throughout Asia, Europe and North America. www.teamlewis.com.