Lightyear

Exceeding limits literally and figuratively

According to Lightyear, the future looks sunny. The Dutch start-up has a mission: clean mobility for everyone. How can it achieve this? By designing a car that capitalises on the richest, most accessible energy source that we know here on Earth: the sun.

Lightyear was founded in 2016 by alumni of Solar Team Eindhoven, the three-time winner of the Bridgestone World Solar Challenge (2013, 2015 and 2017). This series of successes inspired the team to develop new technology which could be shared with the wider public.

At an early-morning event in June, Lightyear announced “the rise of a new dawn”. The first rays of the sun revealed the prototype of the world’s first long-range solar car, Lightyear One. As part of the launch, LEWIS were asked to drive global awareness.

Strategy

The innovative project needed to catch international attention. With offices across the globe, LEWIS tapped into its European talent. As each country has a unique personality and requires a tailored approach, local teams shared their knowledge and insights. Driven by the Netherlands team, LEWIS’ global presence proved invaluable for this campaign.

In the run-up to the official presentation of Lightyear One, LEWIS, together with Lightyear, told the brand’s story for the new website and various articles, invited the European press for the launch event and set up a large number of interviews before and during the event. The history of the team and their aspirations provided a solid foundation.

The news was picked up in the week of the launch by more than 600 publications worldwide. During the launch of the prototype, 60 journalists from ten different countries traveled to Katwijk, where the eye-catching unveiling of Lightyear One took place during sunrise.

Groove X & LOVOT at CES

Exceeding limits literally and figuratively

Strategy

Results