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24 March 2020





Demand Generation During Times of Uncertainty

In uncertain times, marketers need to show resilience, resourcefulness and creativity. We understand that there are all sorts of challenges to businesses at the moment, none more than trying to keep business as usual. That’s why we want to offer some help, where we can. With physical events now postponed or cancelled in the near future, the need to maintain dialogue with customers, partners and prospects is paramount.

We will be hosting a webinar to explore demand generation, in light of the current pressures that marketers are facing. As part of this, we will look in more depth at the crucial link between digital marketing and margin.

In this webinar, co-hosted by SVP EMEA Giles Peddy and Head of Innovation, Andy Martinus, we explore a handful of questions: how can marketers pivot their demand generation strategy away from events and why is this so important? Which global brands are succeeding and why? Are there any new opportunities marketers can seize? How can brands innovate and excel across the marketing ecosystem?

In this session, we dive into:

  • The importance of maintaining demand generation activity
  • The crucial link between marketing engagement and business success
  • Key opportunities for marketers to optimize, create, innovate and excel


This live webinar aired on Tuesday 24th March 2020 at 10am GMT | 11am CET

Related: The Global Marketing Engagement Index

Looking for more? Check out our blog and find out how we can help.