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Our market research services arm strengthens our ability to serve clients by helping brands build marketing strategies based on insights. We ensure our clients’ marketing strategies are set up for success by providing them with an in-depth understanding of their target audience, industries, markets and communities.

Using primary and secondary research techniques, LEWIS’ research service solutions weave data-backed, actionable insights into the basis of all marketing strategy recommendations. Whether conducting online focus groups on a new brand launch, fielding a survey among IT professionals on how to integrate blockchain technology, or interviewing business leaders on ways they are attracting Gen Zers — market research is key to championing strategic differentiators in today’s noisy markets.

The LEWIS Approach

Here are some of the most important types of research studies your company needs to conduct to strengthen its overall marketing strategy:

Brand Heartbeat (Brand Equity)

In a fast-changing world, companies need to measure how their brand is performing among their key audiences, based on key brand equity metrics. This type of project gives a company a better idea of its perception and reputation in the competitive marketplace. These findings can be used to help target and communicate more effectively across specific marketing channels.

This study provides findings on brand elements such as awareness, sentiment, perceptions, attributes and associations. Is your company looking to see how it stacks up against its competitors? Has it been working to build or redefine what it offers? This type of research service provides valuable benchmarks to then monitor over a set period of time to gauge whether your brand has made improvements. In addition, this study can determine if current or future messaging resonates with current or potential customers.

Structured Share of Voice (Media Measurement)

Share of voice comparisons are an excellent way to quickly compare overall conversations and media coverage of competitive brands over a set period of time — but, they can be flawed as they often compare incompatible data types. We developed a methodology called a Structured Share of Voice to help bypass these challenges and create logical comparisons between competitors, ultimately driving strategy and understanding in campaigns.

This this process involves setting up tailored Boolean searches to ensure we are focusing on the key terms that are relevant and connected to the brand and its expertise. We also remove false positives or reports that add variance to the data such as press releases. The ultimate results explain the spikes in news coverage, name which publications are frequently mentioning the company, call out key moments or mentions for the brand and its competitors, and help devise media strategies.

Marketing Tonality

LEWIS Research provides a holistic view of a company and its industry: the challenges it will face, future trends to capitalize on, potential opportunities for growth, and the space it occupies in the competitive messaging environment. We examine competitor marketing materials, news coverage and social media to describe the existing competitive environment. Insights from our industry research and competitive analysis such as geographical areas for growth, technology market trends to focus on and opportunities to stand out from competitor messaging create a well-informed understanding of the company, its competitors and its future.

Data Security Is Important to Us

LEWIS complies with all Safe Harbor laws and the EU Data Protection Directive to ensure respondent data from internal client lists are handled in the strictest adherence of data privacy laws. We partner with Imperium to ensure data integrity.

LEWIS market research services offer insights that improve decision making and help reach brand objectives. The quickest way to waste money on a market research project is to work with data or respondent sources that lack a quality standard. LEWIS takes pride in producing high quality research. We are the world’s first integrated communications agency to partner with a data quality and anti-fraud organization to ensure we provide the highest quality of research to our clients. We only work with research respondents from sources that adhere to Imperium’s digital fingerprinting and fraud prevention standards.


LEWIS is also a proud member of the Insights Association, the leading voice, resource and network of the marketing research and data analytics community.


LEWIS’ measurement model keeps the most important set of KPIs and business performance outcomes at the center of everything we do. Our market research methodology is tailored to each client’s market intelligence needs. The agency has adapted the International Association for the Measurement and Evaluation of Communication (AMEC) framework to develop a best-in-class media measurement approach that pinpoints how media and PR campaigns impact organizational objectives.


Brand and Strategy Research

Whether it’s providing research projects that cover market sizing, persona creation, customer perceptions or voice of the customer, LEWIS’ market research has you covered. Our 5-step method ensures your brand secures actionable results to develop and deploy internal and external marketing, PR and digital strategies.

brand and strategy research

Content Creation

We provide quantitative and qualitative research for decision-making, thought leadership, PR and content marketing. Our market research services team can repurpose existing data or lead new market trends projects to deliver newsworthy statistics and trends in as little as 72 hours.

Research for Ink

Market research intended to generate targeted media interest is unlike most research study methods — so why should your approach be the same? Our proprietary process blends traditional marketing research practices with cutting edge public relations tactics to ensure your research project achieves the media attention it deserves.

Storytelling runs through our veins at LEWIS. We know what makes the media tick and a 78-page report or spreadsheet full of data tables doesn’t cut it. Research programs focus on client’s media goals to ensure content is relevant with current trends.

New and Legacy Projects Whether it’s a continuation of a legacy research project, or just an idea, the LEWIS consultative approach allows for project designs to fit any need.

Customized Instruments Every survey, focus group and in-depth interview is unique for each project. Surveys can be fielded across a variety of sources including research panels, internal lists and social media.

Full Suite of Services We conduct all fielding, analysis and report generation in-house with additional integrated marketing, content creation and PR services available.

Any Region, Any Language Research can be conducted in any country or language while providing for cultural norms during the questionnaire creation phase.

Extensive Partnership LEWIS has relationships in place with global research vendors making it possible to field surveys against the hardest to find target respondents.

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