COVID-19 has dramatically changed the way we communicate, interact and work with friends, family and colleagues. And there doesn’t seem to be an end in sight. Employees continue to work remotely, shelter in place remains a priority and anxiety about the future holds steady.
Beyond our personal adjustment to the new normal, how has consumer behavior changed? How are customers and prospects perceiving brands during this time? And how should brands approach their marketing strategies? These are the questions our latest report aims to answer.
Protecting your brand reputation and retaining customers requires more than a gut feeling. It requires research and data. By understanding consumer sentiments, you can pivot your marketing efforts to provide meaningful insights for your audience. Don’t get caught inserting yourself into a conversation that your brand has no business being a part of. Instead, let data guide your messaging, content creation and digital strategy.
From where we get our news, to how we’re spending our time online, there’s been an undeniable shift. By taking a closer look at the data, we can see not only what these changes are, but also gain a deeper understanding of the landscape marketers are currently operating in.
In this report, we take a look at how the pandemic has impacted consumer behavior from the following viewpoints:
- The biggest concerns people have
- Current feelings towards advertising
- How people are keeping up to date with news
- Changes in activities and behaviors
- How people are spending their time online
- What information people are looking for
- What content people want to see
Source: All data to compile this report is taken from GlobalWebIndex and Similarweb.
Looking for more insights on navigating times of uncertainty? Take a look at our Crisis Management Resources for actionable insights on protecting brand reputation, fostering meaningful interactions with your audience, and preparing for a post-pandemic world.