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LEWIS

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September 12, 2019

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The 360 is a monthly podcast, covering topics across PR and Digital Marketing. Sit down with our resident experts as we discuss the latest industry trends and best practices to help inform your marketing strategy.


We’ve got a brand new podcast that’s been created to help marketers solve their most common challenges. Explore the latest trends in PR, digital marketing and communications. In The 360, we sit down with our resident experts who share innovative insights and tactical advice on how to best integrate your marketing efforts in PR and digital.

Subscribe now to keep up to date on our episodes:

 

Apple PodcastsGoogle Play  |  Stitcher

EPISODE 01: Content & SEO – The Perfect Match

In this episode of The 360, we sit down with Hannah Brozek (Content Marketing Manager), Dustin McManus (Senior Content Specialist), and Nicole Grodesky (SEO Director) to discuss the marriage between SEO and Content Marketing and how each practice should inform the other. We dive into how to apply SEO tactics and best practice to get your content seen. Listen now.

EPISODE 02: The Importance of a Content Strategy

In this episode of The 360, we talk with Freek Janssen, Head of Content for EMEA all about the current trends in content marketing and the importance of having a solid content strategy in place. Discover his top ten checklist items to follow to successfully build your content strategy. Listen now.

The ABM Podcast

On this episode of The 360, learn how to create a personalized experience for your desired target audience with a solid Account-Based Marketing (ABM) strategy. Sit down with us as we discuss ABM best practices, how to stay ahead of the latest ABM trends and support your customer’s journey along the way.


Listen Now

Listen along as our resident ABM experts, Digital Marketing Director (US), DeAnna Jacobsen, and Digital Marketing Director (Netherlands), Teun van den Acker, discuss what ABM is, why you need it and how to marry technology, as well as developing a successful strategy to reach your target KPIs.

ABM Experts Recording Podcast
The Ideal Prospect & Your Strategy

It’s no secret a successful ABM campaign requires a unique buyer’s only frame of mind. At the top-level, account-based marketing is a marketing strategy focusing on reaching customers or decision-makers with specific interests, at specific accounts or work-places, etc. to produce desired sales, KPIs or other results. Whether it’s understanding how to support a buyer’s journey or how to create a unique customer experience, this episode of The 360 walks you through creating an effective ABM strategy.

With an increase in buyer and influencer demand, it is important brands thoroughly understand who is and how they are targeting their ideal customer. When implementing an effective campaign, our ABM experts discuss how to develop a solid customer base and strategy in these three steps:

  1. Look at existing clients.
  • What buyer personas are they selling to and how would you define them?
  1. Talk to your sales or customer services teams.
  • Because of their direct line of communication with your clients or customers, they’re able to provide insights into your desired audiences.
  1. Choose your tools.
  • Whether it is your marketing automation tool, social media platforms or your website, your chosen tools have to be fitted in order to give you insight into the behavior of your client or customer.
ABM Pros Record Podcast
Leveraging ABM With Marketing Automation Tools

Evolving technology and marketing platforms are the driving forces behind successful ABM campaigns. Our ABM pros discuss how marketing automation platforms allow for a more personal look at customer profiles, making targeting more robust and effective. With insights from your sales or customer service teams combined with the use of these specialized tools and a solid strategy, your company will be on it’s way to ABM success.

Interested in our Account-Based Marketing servicesReach out to us today.

Stay up to date with The 360 Podcast and subscribe to get insights on the latest in PR & marketing.

 

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