LEWIS, the global communications agency, has been selected by technology solutions leader, Targus, to drive its communications programme in the UK and France, in addition to the existing campaign in the Netherlands. The account will be led and managed by a LEWIS Hub team based in London.
The Europe-wide campaign aims to introduce digital natives to the contemporary style, broad functionality and high performance of Targus products. Some of Targus’ most well-known products include laptop bags and cases, backpacks, privacy screens and universal docking stations.
Targus aims to connect people and technology in meaningful ways by creating purposeful solutions for a dynamic world. From large enterprises to end-users alike, it makes the complex simple through persistently conceiving, designing, and producing innovative, productivity-boosting solutions.
LEWIS will be developing creative campaigns that support Targus’ ‘Everyday, Inspired’ mantra, targeting both business and consumer audiences. Along with an ongoing programme of news, product reviews and proactive media and influencer relations, the team will be running a thought leadership programme. This aims to raise Targus’ profile through highlighting its investment in innovation and solutions for many of today’s challenges, including the growth in mobile working, why physical security is often overlooked and the importance of health and wellbeing through a work/life balance.
In addition, LEWIS will be using its LEWIS Analytics dashboard to track and evaluate results, allowing for data-driven insights into the campaign to help adjust and improve it over time.
Dave Brown, marketing director at Targus, said: “We chose LEWIS for its proven Hub and Spoke model and experience with both big consumer tech brands and enterprise technology solutions. This uniquely places the team to address the current generation of digital professionals and consumers looking for modern, stylish and functional tech accessories. As the approachable experts, we can absolutely meet their needs.”
“Targus has a great story to tell and lots of opportunities to expand its reach to new audiences, including the lifestyle, channel and vertical sectors,” said Sally O’Neill, VP International at LEWIS. “Our ability to develop strategy, plans and generate ideas and content centrally, and collaborate efficiently with our teams in Europe, provides plenty of scope for building Targus’ profile at a regional and local level. We’re excited to help Targus communicate its offering to potential customers and partners across Europe.”