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Published on

April 6, 2021


LEWIS news

Trina Storage, a business unit of Trina Solar, selects LEWIS as the preferred marcom partner for Europe. The focus will lie on strategic and creative marketing consultancy services to manage and carry out the marcom activities across Europe.

LEWIS, the global marketing agency, has been selected as the preferred marcom partner by Trina Storage, the business unit of Trina Solar, the world’s leading PV and smart energy total solutions provider. The agency will provide integrated marketing services for the launch of Trina Solar’s dedicated energy storage business unit, Trina Storage, across Europe with a focus on UK and Germany.

The first phase, which began in Q3 2020, included preparing for the internal and external launch of Trina Storage. LEWIS helped develop the marketing foundations including narrative, messaging and content under the direction of Trina Storage team. The second phase, starting February 2021, will consist of building a brand for Trina Storage through a mix of marketing and communications tactics. LEWIS will keep acting as an extension of Trina Storage’s marketing team, providing consultancy on the strategy and approach to adopt as well as on marketing operations, supporting the internal team to bring the Trina Storage brand to a wider audience. Trina Storage’s ambition is to anticipate exponential growth in the renewable energy industry in the next years by offering a cost-effective, professional, high-quality and full-wrapped storage solution now.

‘It is easy for an engineering-led company to communicate in a technical manner. It is less easy to turn complex engineering topics into a compelling brand story, which is why we turned to LEWIS. We selected LEWIS for their industry expertise and creativity and as well as ability to support us across all our marketing and communications needs. As we continue to expand our business and build our brand awareness, we needed a marketing agency that could match our pace of growth and scale. We were satisfied with the collaboration in the first phase and we extended the partnership with LEWIS for our marketing scope in 2021 within Europe. We look forward to developing the brand together and are excited about the months ahead’, said Tanushree Mukherjee, Marketing Manager, Overseas Storage Business at Trina Solar.

‘Trina Storage builds on 20 years of experience in the renewable energy industry, through Trina Solar, and is filling a gap in the industry. We’re delighted to support a brand such as Trina Storage and help them tell their unique story. We are confident our creativity and deep expertise in the industry will help establish Trina Storage as a credible player in the energy storage solutions space’, added Andres Wittermann, Chief Client Officer EMEA at LEWIS.

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