Over the past few years, the media have seen major shifts in reader behaviour and faced many perils. The rise of fake news and mistrust coupled with paywalls and shrinking ad revenues has meant news sources have had to adapt quickly. Now, as the world faces a global pandemic, the public are turning to the media for answers.
But how have the public engaged with the media? What stories have people been connecting with? How have people been sharing content?
In this white paper, we take a closer look at the relationship between media and public during the Coronavirus outbreak. The report follows a detailed analysis of web traffic to the main media sites across 13 countries, spanning US, Europe and Asia. We also partnered with predictive media intelligence company, NewsWhip, to understand how content was shared across social.
Read the white paper:
If you would like to discuss anything in the report, or learn more about our services, get in touch.