LEWIS, the global integrated communications agency, today announced three new visual analytics dashboards and several new capabilities as part of a significant investment in its LEWIS Analytics proposition. In response to growing demand, LEWIS has developed new cloud-based analytics dashboards to provide clients with a much deeper level of reporting, insights, business outcome measurement and proactive campaign management.
LEWIS has developed three new cloud-based dashboards:
- LEWIS Analytics Lite is a low-cost entry solution to provide cloud-based reporting and insights. LEWIS is harnessing Google Data Studio (GDS) technology.
- LEWIS Analytics Premium is an advanced cloud-based analytics solution that enables clients to integrate various data sets for analysis and data insights. LEWIS has partnered with the cloud-business platform, Domo, to develop LEWIS Analytics Premium.
- LEWIS Analytics Real-Time is a suite of visual analytics tools brought together to manage breaking stories and crisis/issues management.
In addition to the visual analytics capabilities, LEWIS is releasing new services that will help clients make more of their channels and content. These include Site Testing to rapidly enhance websites for conversion rate optimization (CRO), Site Intercepts to capture value and insights from web/app visitors for feedback or conversion, and High Octane PR (HOPR) that fuses social and native ads to drive real-time, integrated communications for brands.
Giles Peddy, SVP EMEA Corporate Development, said: “LEWIS is helping brands to shape tomorrow, and to do that we recognize the need to be ‘data smart’. The launch of these new LEWIS Analytics tools and capabilities further support our clients in managing their ever more complex marketing programs. We are excited by initial client feedback and expect the roll-out to accelerate as more clients and prospects turn to us to better understand, manage and measure their marketing and communications.”