Strategic Marketing Services
Our approach to strategic marketing services involves a holistic view of all aspects of business operations to connect opportunities. We aim to elevate the customer experience at every touch point, online and offline.
Identifying the rift between consumers’ actions and their true feelings is how we begin the strategic framework process. From brand identity and business growth strategies, to new product and media strategies, it all begins with the one crucial question: Why?
Why should people care about your offering ? Why do your employees come to work day-in and day-out? Why should they pay attention to your marketing campaigns? The list goes on and our integrated team of marketing consultants are here to help guide you. We help uncover crucial insights to lay the foundation to successful strategies across your organization.
LEWIS works across a diverse range of industries to help brands map, plan and execute their brand, business, marketing and communications strategies. As the global economy becomes more interconnected, our agency model enables us continuously identify opportunities to disrupt markets and defy conventional thinking. Our cross-disciplined teams work side-by-side to understand and address client objectives from every possible angle.
The world’s most recallable brands enjoy market dominance via strategies that systemically align all internal and external factors. Our marketing consultants use predictive analytics to identify opportunities while addressing challenges. From brand and business growth playbooks, to creative strategy and digital architecture and development, our integrated agency model is built to pivot and flex alongside our clients’ ever-evolving priorities.
We define and deploy marketing strategies that are specific and measurable.
We evaluate businesses’ efforts to determine effectiveness and introduce fresh perspectives that push boundaries while staying true to strategic objectives.
We look for solutions that directly relate to the consumer experience. LEWIS’ strategic marketing services identifies opportunities for lead generation campaigns, product and service launches, social growth programs, digital architecture development and more.
Consumer feedback and what they actually mean are often at odds. Although we can’t cure cognitive dissonance, our analytics and marketing consultants can help uncover to the real meaning behind all the data.
Whether your business is eyeing a path to IPO or biding time for the ideal acquisition bid, establishing a clear strategy around the brand’s value proposition is critical. Our 360° approach to developing effective strategies looks beyond awareness drivers like media relations opportunities and revenue streams such as lead generation programs. We blend expertise in creative ideation, channel performance, resource allocation, public relations, and industry insights to define targets that meet organizational objectives.
The internet has indeed made our world smaller. International market entry is a possibility for start-up brands without huge resource and development spends. Situational fluency is what sets the true challenger brands apart from the rest of the market. Our industry experts are trained on the ability to move between multi-cultural spheres and silos of expertise. Taking a holistic approach to global, multinational market strategies, we enable brands to join the dots across cultural, geopolitical, and economic realities.
A brand is much more than its name or logo. It goes beyond a mission statement and values. A brand is made up of intrinsic intangibles that justify its existence. Creative concepting, voice narratives, media positioning, competitive intelligence and industry assessments all reinforce our clients’ brand positioning in their markets.
We position clients for success. Our strategic planning process is kicked off with a discovery and observation phase that directly informs a comprehensive audit. Resource allocations assessments are then used to benchmark and influence refinements to integrated business-unit strategies. Measurement and reporting are a constant to ensure strategic plans and objectives adapt.
Social media has altered the way we communicate. It’s self-expression, it’s engagement, and it’s real-time. A successful social media strategy does more than just drive brand awareness, engagement, and followers. It’s about driving ROI that maps back to your business strategy. Our social media strategy always starts with audience research and market intelligence. This includes brand and competitive audits as well as an in-depth look at the social media landscape. Listening and sentiment analysis are the solution to developing an overarching content strategy that directly influences a brand’s social media strategy.