November 26, 2015
Periscope is big. The live streaming app has surpassed 10 million users, all of them keen for new content. But is the app good for anything apart from puppy videos? We’ve found six brands that are amazing on Periscope.
Want to explore ancient art through modern technology? The British Museum took Periscope users for a tour of the exhibition Defining beauty: the body in ancient Greek art guided by TV historian Dan Snow.The video is sure to have enticed people into the museum – maybe with their smartphones, so they could watch on YouTube while viewing the statues in real life.
Periscope is a natural fit for music-streaming service Spotify. The behind-the-scenes videos, and livestreams of shows posted by the brand are a hit with fans. Spotify is also using the platform to promote content, encouraging users to listen to top songs to unlock exclusive Periscope chats with artists.
Red Bull are as well known for their death-defying stunts as their energy drinks. However, the brand’s Periscope stream is a more low-key affair. This more accessible view of Red Bull allows them to connect with their fans day-to-day.
It’s not just youth brands embracing Periscope! General Electric has been using the service consistently, hosting Q&As with some of their top team members.
After the 2015 NBA finals, the NBA Periscoped interviews with the players, giving fans amazing access to their (usually unreachable) heros. It’s a perfect way to build relationships between the fans and the players.