Your emojis say more than you might think. Plus, have we glimpsed the future of video? Read on for more of this week’s social media news.
Video Ad Stats
If you’re advertising on Twitter, you can now gain more stats on how your videos are preforming. This includes the competition rate, and viewability.
Ads Get Emojinal
Twitter believes that the emojis you use, says something about you as a person. This has lead to the launch of a new feature that allows brands to “shape ad campaigns around the usage of a particular emoji.”
Video Invasion
Facebook Executive, Nicola Mendelsohn predicts that in five years’ time the channel will be “all video, no text”.
From Screen To Shop
A new ads feature is enabling businesses to gain a better understanding of who has been drawn into store from Facebook.
Visual/Video
Snapchat & Oracle
Snapchat is looking to measure the impact of ads offline and has signed the dotted line with Oracle to help out!
Social Winner
Pandora & Grazia
Partnering with Pandora, Grazia has let Facebook users lose on its first ‘community issue’. Users were able to use Facebook Live to edit the issue in real-time.
Social Loser
Awkward Banter
Some do it well, others – not so much. In this case UK supermarket Iceland, unleashed some very awkward branded-banter around the Euros 2016 (cringe).
Sloppy Sponsorship
We’re all guilty of sometimes neglecting a proof-read before we post, but Naomi Campbell got caught out on Instagram before she made the edit.
Creative Spot
Printed Blind Spots
Hyundai has printed ads to demonstrate the reality of blind spots – just follow the instructions!
