Rachel Pritchard

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Rachel Pritchard

Published on

June 17, 2016

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Your emojis say more than you might think. Plus, have we glimpsed the future of video? Read on for more of this week’s social media news.

Twitter

Video Ad Stats

If you’re advertising on Twitter, you can now gain more stats on how your videos are preforming. This includes the competition rate, and viewability.

 

Ads Get Emojinal

Twitter believes that the emojis you use, says something about you as a person. This has lead to the launch of a new feature that allows brands to “shape ad campaigns around the usage of a particular emoji.”

emojis

Facebook

Video Invasion

Facebook Executive, Nicola Mendelsohn predicts that in five years’ time the channel will be “all video, no text”.

From Screen To Shop

A new ads feature is enabling businesses to gain a better understanding of who has been drawn into store from Facebook.

 

Visual/Video

Snapchat & Oracle

Snapchat is looking to measure the impact of ads offline and has signed the dotted line with Oracle to help out!

Snapchat

Social Winner

Pandora & Grazia

Partnering with Pandora, Grazia has let Facebook users lose on its first ‘community issue’. Users were able to use Facebook Live to edit the issue in real-time.

Facebook live users edit a magazine in real time.

Social Loser 

Awkward Banter

Some do it well, others – not so much. In this case UK supermarket Iceland, unleashed some very awkward branded-banter around the Euros 2016 (cringe).

Brands failing at Twitter

 

Sloppy Sponsorship

We’re all guilty of sometimes neglecting a proof-read before we post, but Naomi Campbell got caught out on Instagram before she made the edit.

 

Creative Spot

Printed Blind Spots

 

Hyundai has printed ads to demonstrate the reality of blind spots – just follow the instructions!

Creative car safety print ad

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