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Brian Alberti

Published on

August 29, 2017


advertising, agency, agency life, B2B, creativity, culture, networking

We’ve all heard it: “It’s not what you know, it’s who you know”. Whether you’re looking to embark on a new career path, learn from industry experts, create brand exposure, or bring in new business, networking is often the solution to your career needs.

I previously offered my top tips for preparing for your next networking event. With those tips in mind, let’s move on to the most intimidating aspect of networking: walking into the event.

Tip: Be inquisitive

Ask a new contact good questions and take the time to listen to their answers. A “good” question is one that gets the person talking about himself/herself while helping you understand their business. See if you can ask questions for the first two minutes of the conversation without saying anything about yourself. It’s much harder than it sounds!

Sample “good” questions
1. What do you like most about what you do?
2. You mentioned that you were in [industry]. What got you started in that direction?
3. Which other events do you usually find useful?
4. What are some of your biggest challenges?

Tip: Answer “What do you do?” with style

You really should only be thinking about this once you’ve let the person tell you about themselves for a while, and you’ve posed several questions to them. This simple question trips up a lot of people, no matter how many times they’ve had to answer it. This is your chance to show someone how interesting you are. Keep in mind they’re meeting lots of people and you want to be memorable. Think about how to describe what you do with a little more flair so that people want to dig deeper. For instance, “I’m a matchmaker” begs further questions. Or how about “I’m a brand-builder” or a “storyteller”? These are responses they’re not likely to have heard and will pique their interest in learning more about you.

Tip: Exit the conversation gracefully

Almost as important as how you start the conversation is how you leave things. After you’ve spent five minutes with someone, if you need to move on, don’t pretend to go to the bathroom or make a feeble excuse. Be honest about the fact that you’re there to meet other people too. Say something along the lines of, “Well, it was great meeting you. There are a few people I want to catch up with tonight. Thanks for your card. I’ll find you on LinkedIn and please stay in touch.”

Final Do’s and Don’ts:

Do  Don’t
  • Ask a lot of questions and listen to the answers.
  • Jot down notes about each contact between conversations. You may not remember critical details about each individual conversation after 4 or 5 of them.
  • Follow up on interactions via LinkedIn or email within 24 hours.
  • Talk incessantly about yourself and what you do.
  • Drink too much. This isn’t a party, it’s a professional event and whether it seems like it or not, people are watching you and how you carry yourself.
  • Overlook anyone; it’s a small town and everyone has connections that might be useful to you.
Do get in touch