February 20, 2019
Location technology specialist TomTom selects LEWIS to communicate its new strategy and vision.
LEWIS, a global communications agency, today announced that global location technology specialist, TomTom (AMS:TOM2) has selected LEWIS to drive its communications in the UK and The Netherlands.
Headquartered in Amsterdam, TomTom is shaping mobility with highly accurate maps, navigation software, and real-time traffic information and services. Its technology is used by millions of people every day as most car manufacturers use TomTom navigation components for their in-built sat nav systems, as well as to power connected vehicles, smart mobility and, ultimately, autonomous driving.
In January 2019, TomTom announced that its maps for automated driving are powering over half a million automated vehicles (multiple manufacturers) on the road today to help make autonomous driving a reality. LEWIS has been tasked with ensuring TomTom becomes as well-known for the essential role its technology plays in powering the future of driving as it is for its sat nav devices.
Greg Morrison, head of PR, TomTom, said, “After a very thorough agency review process, we selected LEWIS in the UK and the Netherlands. We have strong brand awareness but need to reposition TomTom as a critical component in the future of smart mobility and autonomous vehicles. The insights, strategy, creative and team presented by LEWIS was exactly what we wanted – and we’re looking forward to partnering together to tell the TomTom story.”
“TomTom is a household name and trusted around the world. While it still sells its iconic sat nav devices in the millions, the future of TomTom is in enterprise and automotive sectors,” said Giles Peddy, SVP EMEA, LEWIS. “Its industry leading technology and data will define the future of connected cars, smart mobility and autonomous driving. The chance to tell the new and reinvigorated story of TomTom is an honour and we cannot wait to start.”