In the modern world everyone and everything is connected, so when a consumer wants to engage with a brand, marketers must be ready and flexible. In order to achieve this, more data and insights are needed than ever before.
Whilst the use of analytics is quickly growing, the algorithm culture has remained siloed, but not anymore. Welcome to the age of quantified engagement.
Created as part of AMEC measurement month, this webinar, hosted by LEWIS SVP EMEA Giles Peddy and TrendKite VP EMEA Gerard McNamara, takes a closer look at why marketers need to forget the siloed approach and instead take a wider view. Giles explains how the LEWIS Marketing Engagement Tracker (MET) allows brands to quantify their engagement and gain practical insights. He also explores the LEWIS Marketing Engagement Index 2018 and uncover lessons from some of the world’s biggest brands, discovering what it means to be a marketer in the age of quantified engagement. Gerard discusses using technology and analytics to support quantified engagement and to better optimise and enhance marketing and communication programmes.