We’ve got a brand new podcast that’s been created to help marketers solve their most common challenges. Explore the latest trends in PR, digital marketing and communications. In The 360, we sit down with our resident experts who share innovative insights and tactical advice on how to best integrate your marketing efforts in PR and digital.
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EPISODE 01: Content & SEO – The Perfect Match
In this episode of The 360, we sit down with Hannah Brozek (Content Marketing Manager), Dustin McManus (Senior Content Specialist), and Nicole Grodesky (SEO Director) to discuss the marriage between SEO and Content Marketing and how each practice should inform the other. We dive into how to apply SEO tactics and best practice to get your content seen. Listen now.
EPISODE 02: The Importance of a Content Strategy
In this episode of The 360, we talk with Freek Janssen, Head of Content for EMEA all about the current trends in content marketing and the importance of having a solid content strategy in place. Discover his top ten checklist items to follow to successfully build your content strategy. Listen now.
EPISODE 03: Chatbots in Crisis Comms
In this episode of The 360, we have special guest, CEO and Founder, Chris Lewis, with us to discuss the role and rise of chatbots in crisis communications. We dive into the various channels and types of crisis situations that a chatbot can serve as well where they fit in as we look at the future of communications. Listen now.
EPISODE 04: Survey Says! You Need Market Research
In this episode, we chat with the LEWIS Research Team, Sr. Research Analyst, Jack Esslinger, Sr. Research Manager, Amy Garrick, and VP of Research and Insights, Matt Robbins, to explore what market research entails and how it can help measure your brand and inform your marketing strategy. Listen now.
EPISODE 05: What’s Up With ABM?
In this episode, we talk with our Digital Marketing experts DeAnna Jacobson and Teun van den Acker, to discuss what account-based marketing is, the importance of the ideal customer profile and how ABM can support your business objectives. Listen now.
EPISODE 06: The State of Influencer Marketing
In this episode, we’ll be talking with our VP, Chicago, Megan Maguire and Managing Director, Digital, Jacqui Morgan and chat about the state of influencer marketing. We’ll go over how to get started with an influencer program and we’ll touch on strategy and trends. Listen now.
EPISODE 07: Content Along the Customer Journey
In this episode, we sit down with Head of Content, Stefan Epler, and discuss how to best deliver content along the customer journey. We’ll go over what makes a solid content distribution strategy and how to best stand out from the crowd. Listen now.
EPISODE 08: Growth Marketing, Now or Never
In this episode, we take a look at the brands willing to challenge the status quo in their awareness strategies and how they have experienced measurable growth. We define the ability to tell innovative stories as restless disruption, and why this allows brands to continue growth and bring in greater revenues. Listen now.
EPISODE 09: Championing SEO in 2020
In this episode, we dive into all things SEO in 2020. Sit down with us as we discuss the tools you need to go from zero to SEO hero. Listen now.
EPISODE 10: Scaling Global PR
In this episode, we examine the global PR industry, international campaign coordination and what a strong global PR strategy entails. Listen now.
