This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week?
Facebook promoted users to shout about UK voting
A button was introduced for UK users to tell friends they had voted in yesterday’s UK election. This has previously been used in three previous US elections but it is the first time UK users have been able to use the “I’m a Voter” button.
Users get more control of their feeds
Facebook is testing a change to its News Feed to allow users more control over the content they see. This has been said to help tackle some of the issues brands currently face with the latest algorithm changes impacting content reach.
Mayweather, Pacquiao & Periscope
Twitter’s CEO Tweeted out that the real winner of the world’s most expensive boxing match was video streaming acquisition Periscope. While many paid a premium to watch the fight live, millions tuned into the platform for live streamed broadcasts.
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Meerkat streams without Twitter
In the last week, users have been able to watch some live streams without the use of the Twitter platform. To better alleviate its reliance of Twitter, it has also included Facebook support to its iOS app.
The launch of Collections from Google+ sees an image based sharing board that challenges the likes of Pinterest, including the same functionalities in creating customized digital ‘collections’ of images, video, links and commentary to share and follow.
Instagram uses your pictures for science!
In a partnership with NASA the #iseechange project takes the hash tagged images from Instagram users, as a crowdsourced method of gathering data on weather.
Social Winners
Brand reactions to the UK Elections
Lots of brands chimed in on the importance of voting in the UK General Election – but who did it best?
Social Losers
Unfortunate Typo Tweeted from O2
An unfortunate (and ironically un-HR) typo from O2’s Careers handle was seen by 6,870 followers today…
Creative spots of the week
Changing the way we see female public loo signs forever, this image depicting a superhero silhouette has spread like wild fire. As part of an effort to bring more females into the world of software development – we thank Tania Katan for the design!
