This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week? Here’s the lowdown:
A virtual social experience The platform is working on virtual reality apps to enhance sharing, to enable users and celebrities to create their own VR content and send to others. This development comes off the back of the company’s acquisition of Oculus VR.
Launch of ‘Product Ads’
Earlier this week Facebook announced ‘Product Ads’, a set of tools to let brands target users more effectively with an automated process. Businesses can now also promote multiple products at once through a carousel style display instead of static imagery.
Twitter flies global for developers
Twitter has taken its search for developers on an international tour to ‘woo companies and programmers’. Earlier this week “Flock” was held in London, and was the first developer event held by Twitter outside the US.
YouTube launching an App for kids
The platform is looking to launch a new app aimed at children next week. The app will contain age-appropriate content and be available on Android.
Pinterest is looking at a large valuation
Reports are coming in that the image-based platform is eyeing up a $11bn valuation with a new round of funding. This would place Pinterest with Uber and Snapchat as another startup valued at $10bn or more.
Dove urges us to #SpeakBeautiful
In a bid to battle against the damage caused by negative tweeting – especially around events such as red carpet walks for the Oscars – Dove has taken action on a recent Twitter study to encourage a positive approach to talking about appearance.
Krispy Kreme Facebook apology
The much loved doughnut brand was due to host a ‘Krispy Kreme Klub’ this week titled ‘KKK Wednesday’ and promoted it as such in a Facebook post, causing a backlash from users.
Creative spot of the week
Coca-Cola creates an Emoji web address
The brand that associates itself with happiness and smiles has literally placed them in their web addresses as domain names.
We often strive to have our brands in the most noticeable places possible. This pizza brand took a different approach and hid their outdoor ads for a clever reason.