Rachel Pritchard

By

Rachel Pritchard

Published on

July 17, 2015

Tags

creativity, digital marketing, facebook, snapchat, This Week in Social, twitter


This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.

So, what’s been happening in the world of social this week?

Twitter

New data dashboard

A new data dashboard has been rolled out on the Twitter platform to help users manage their data. In addition to this, a new form of card tweets have started to appear on news feeds reflecting that of Facebook’s auto-preview style.

New Twitter homepage

An updated homepage leaves critics saying Twitter “has finally got it!” Although it’s only available to view in the US right now, the test shows a promising change in capturing the spirit of what tweeting is all about.

Facebook

Coming soon – shopping on Facebook

It has been confirmed that Facebook is testing a shopping experience for its users, giving them the capability to buy items from retailers on Facebook business pages.

Facebook’s Moneypenny

Facebook is ‘toying’ with a digital assistant to help users shop via its Messenger app. In true James Bond style, there’s currently very little information on Moneypenny.

Video/Visual

Snapchat prioritizes media content 

Earlier this week Snapchat updated its news content prioritizing ‘Discover Stories’ from media partners over snaps from users’ friends.

Flipagram has musical plans

Photo and video slideshow application, Flipagram, has recently signed music licensing deals with major record companies. Users will soon be able to access an extensive catalogue of music to include in their posts.

Social Winners

Tweet an emoji – get your lunch delivered!

In honor of #WorldEmojiDay it’s only fair to include this example of how emojis can be used as a creative way of ordering lunch!

Tesco smackdown on Twitter

Tesco handles a Liverpool FC troll in a humorous and (unusually outgoing) Twitter smackdown.

Broadcasting Burberry

The luxury fashion brand delivers a record of 100 million impressions through its Snapchat and Periscope campaigns.

Social Losers

Who can Trump this Twitter fail?

As part of his presidential campaign, Donald Trump inadvertently tweeted an image of the American flag overlaying an image of himself, dollar bills…and Nazi soldiers marching into the White House.

Twitter ads that were a flash in the pan

Flashing autoplay Twitter ads on Vine have been condemned by the Epilepsy Action charity after numerous complaints, and have subsequently been removed.

It was a dark Thursday…

I hope everyone has recovered from the widespread panic of social drawbacks yesterday? Both Tweetdeck and Instagram experienced issues, leaving many isolated, confused and frightened. It’s ok…it’s over now.

Creative Spot of the Week

YouTube A-Z

The online video platform has created both a video and online game to celebrate 10 years of creativity. The video allows you to relive the best loved videos of the last decade, while the game tests your pop-culture knowledge. See how you score!

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