This week in social, the big platforms are opening up opportunities for brands, with quicker messaging in Twitter and advertising spots proposed for Facebook messenger. Read on for more…
Quicker Direct Messaging
Businesses may see an easier way to deal with customer queries – well, on Twitter at least! The channel is to introduce a quicker way to start direct message conversations with a new button added to Tweets.
GIF Library
It’s official – Twitter’s new GIF library is here! After a recent test period, the feature will roll out over the next few weeks for all to enjoy!
Monetising Messenger
Reports say that Facebook is planning to place ads within Messenger to monetise the tool. No dates have been confirmed as of yet, but they can apparently be expected to appear in the next few months.
Facebook Live
The Facebook Live feature is rolling out globally for iOS users. Until now only US users, verified accounts and celebrates were able to broadcast and live-stream.
Visual/Video
Likes In Numbers
Improved Instagram Security
The image based platform is to improve security with a new two-factor authentication process. Users will soon be able ask for a second step when logging in, which includes a temporary code to be texted to them.
Social Winner
#WickesPaintPortraits
Social Loser
It Ain’t Easy, Being Yeezy…
Creative Spot
Red Carpet Rampage
Check out the 8-bit racing gamification of Leo’s battle for an Oscar. It’s strangely addictive!
