This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.
So, what’s been happening in the world of social this week?
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Periscope reaches 10 million accounts
The popular live video streaming platform announced this week that it has surpassed 10 million accounts and revealed that users are apparently watching the equivalent of “40 years of video per day.”
Instagram: the place to be for musicians
A recent report from Instagram revealed that users following musicians increased from 51 million in June 2014, to 283 million by the end of May 2015!
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In another step to help improve the relationship between brands and customers, Twitter has officially removed the 140 character limit for direct messages. The new limit is 10,000 characters.
The big news this week was the increase in UK authorities doubling the volume of requests it sends to Twitter for personal data information of users.
Twitter has created a new ‘full-archive search API’ and opened it up to allow marketers access to every public tweet ever published.
Facebook announced this week that it’s expanding its autoplay video ad format to third-party publishers that plug into its mobile ad network. It is also making available slideshow-like carousel ads, and dynamic product ads that target based on your online purchasing considerations.
Facebook is also currently testing a stand-alone mobile news app, designed to let publishers push out breaking stories. Subscribers will be notified via a 100 character alert, linking to a more in-depth article on the partner publication’s own website.
Social Winners
Beats knocks it #StraightOutta the park
Social networks have been dominated by the #StraightOutta meme generated to promote the upcoming ‘Straight Outta Compton’ film. Some brands have even jumped on board!
Stabilo highlights where Bic went wrong
Stationary competitor Stabilo saw an opportunity, and they took it. See the Social Loser story below for more details.
Social Losers
Hillary Clinton getting down with the kids
In an attempt to reach out to the the youth on Twitter, Clinton’s presidential campaign asked students to express how they feel about their student loan “in 3 emojis or less”, and it all went wrong from there…
The pen manufacturer has caused Twitter outrage over sexist adverts telling women to ‘Look like a girl…think like a man’ on National Women’s Day.
Creative Spot
The TV channel has creatively promoted its rebrand by sharing thousands of randomised idents created by an algorithm so no two will look the same.
