Social media is often treated as an afterthought, tacked on to a campaign, or caught up with quickly after the ‘real’ business of the day has been dealt with. But in an increasingly interconnected world, B2B needs to embrace social media to keep moving forwards. Like it or not, your customers are already talking about you – and your competitors – on social media. Owning the conversation can help create leads and drive sales. Here’s 5 key reasons why B2B needs to embrace social media.
Sound familiar? A version of this post first appeared on Social Media Week London’s Medium publication.
Social media is here to stay
