AI-Powered Marketing Platform
A Clear View of Performance – With Tools to Deliver
Marketing SideKick
Platform + Managed Service
Marketing demands have never been greater. More channels, higher expectations, less time.
Marketing SideKick is built for that pressure. It’s an AI-powered platform that brings your marketing together in one place. It understands that context matters. And stops insight getting lost in silos.
It brings what you know internally together with what’s changing outside your business. So you can see the bigger picture, faster.
And when it’s time to execute, you’ve got the tools to do it.
Whatever the ask, Marketing SideKick helps you deliver work you’re proud to stand behind.
The Reality for Marketing Leaders
Marketing teams are being asked to deliver more, faster. They’re under more scrutiny than ever:
Exploding content demand
Constant performance reporting
Brand and reputational risk
Fragmented data and tools
Complex multi-channel campaigns
Pressure to prove measurable ROI
Why most AI tools hit a ceiling
The AI ecosystem is moving fast – content tools, marketing clouds, presentation generators, AI search platforms, LLMs.
Other AI tools solve tasks in isolation, but they don’t see your bigger picture.
What’s missing is the connective tissue: brand context, governed workflows and a single view across narrative and performance.
About Marketing SideKick
Marketing SideKick is an AI-powered marketing intelligence platform + managed service from TEAM LEWIS.
It helps marketing teams act faster with confidence.
Best for: Marketing leaders and teams running multi-channel, multi-market programmes.
- One action view: connect PR, web, CRM and analytics signals in one place.
- Consistency at scale: enforce positioning, tone and approved claims across markets.
- Faster decisions, lower risk: early alerts when narratives shift or issues emerge.
- Measurable AI visibility: track presence across AI search and answer engines.
- Board-ready reporting: clear, data-driven updates that build confidence.
- Fragmented marketing data across PR, web, CRM and paid media.
- Inconsistent messaging across teams and markets.
- Slow insight-to-action cycles caused by reporting lag and disconnected tools.
- Narrative and reputational risk that emerges before teams can respond.
- Pressure to prove impact with clear, board-ready reporting.
- AI-era discoverability where brands need visibility in AI search and answer engines.
Most AI tools automate tasks. Marketing SideKick runs the workflow.
It combines:
- Performance data (VIEW) so marketing activity links to outcomes.
- Narrative + competitor intelligence (PING) so narrative shifts and emerging issues get flagged early.
- AI visibility intelligence (SCOUT), so discovery in AI engines becomes measurable.
- Execution tools (EDITOR, PRESENTER, COACH) so teams ship work faster.
- Brand context (PLAYBOOK) so outputs stay on-message.
- Managed service + human oversight so adoption stays governed.
Marketing SideKick connects to your ecosystem via APIs:
- Data & Analytics: Google Analytics, Google Tag Manager, Adobe Analytics, Looker Studio, Tableau.
- Advertising: LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, TikTok Ads Manager.
- CRM & Automation: Salesforce, HubSpot, Marketo, SharpSpring.
- CMS: WordPress, Sitecore, Adobe Experience Manager, Umbraco.
- Media Intelligence: Meltwater, Cision, Brandwatch.
- Data Integration: Funnel.io.
- LLMs: ChatGPT, Claude, Gemini.
Platform + managed service:
- Platform access (tools aligned to your priorities).
- Onboarding (Playbook build + data connections).
- Managed service (cadence, optimisation, governance, reporting).
- Human oversight (strategists validate outputs and manage risk).
For marketing teams. Created by marketers.
Know what’s changing, what’s working, and what to do next–before the next reporting cycle.
Marketing SideKick connects brand context, narrative shifts and performance data.
One clear view. Faster decisions. Lower risks. Simpler reporting.
Enterprise subscription POA
What’s inside Marketing SideKick
INTELLIGENCE
Data Dashboard
View connects marketing activity to measurable outcomes.
- Integrates CRM, paid media, analytics and transaction data into one view.
- Helps teams analyse performance, spot insights and see what’s driving results.
- Turns fragmented marketing data into clear, actionable intelligence.
Price starts from £150pm / 5 users
Narrative Intelligence
Ping tracks media, themes and competitor signals in near real-time.
- Flags narrative shifts, anomalies and emerging issues early.
- Shows what’s changing, why it matters and what to watch next.
- Turns monitoring into structured insight for faster decisions.
Price starts from £150pm / 5 users
AI Visibility Intelligence
Scout measures brand presence across AI search and answer engines.
- Benchmarks competitors and category trends for AI share of voice.
- Identifies gaps in sources, entities and content structure.
- Recommends optimisations to improve AI discovery and retrieval.
Price starts from £150pm / 5 users
EXECUTION
Content Refinement Tool
Editor refines marketing content for clarity, flow and brand consistency.
- Reduces rewrites by tightening language and sharpening intent.
- Keeps tone of voice, terminology and quality consistent.
- Lets teams rewrite, refine or adapt content – and apply changes instantly.
Price starts from £150pm / 5 users
Marketing Execution Coach
Coach is an AI-powered feedback tool that improves presenting and delivery.
- Gives clear, practical guidance without judgement.
- Supports junior and senior presenters, from meetings to high-stakes moments.
- Builds confidence and capability, reducing reliance on inconsistent feedback.
Price starts from £150pm / 5 users
Presentation Builder
Presenter generates PowerPoint decks from text with consistent brand styling.
- Applies brand styling and layouts consistently across slides.
- Saves time building decks by turning rough inputs into structured slides.
- Keeps planning moving with first-draft decks in minutes.
Price starts from £150pm / 5 users
CONTEXT
Brand Context Engine
Playbook turns strategy, messaging and assets into searchable brand intelligence.
- Structures documents into usable, search brand intelligence.
- Keeps tone, positioning and claims consistent across teams.
- Feeds every tools with approved context and guidance.
Price starts from £150pm / 5 users
Enterprise Security and Governance
Marketing SideKick runs on Microsoft Azure secure cloud infrastructure, designed for enterprise environments.
Access is governed through role-based access control (RBAC) and identity management, so permissions can be managed by role.
Marketing SideKick includes continuous monitoring and threat detection to identify potential issues early.
Marketing SideKick is aligned with ISO 27001, SOC 1 and SOC 2 standards.
Data is encrypted and handled with GDPR-aligned data protection practices.
Yes. Marketing SideKick is GDPR-aligned and designed to support compliant handling of data.
Marketing SideKick supports automated backups, patching and updates to improve resilience and reduce operational overheads.
Yes. Marketing SideKick is built on high-availability, scalable infrastructure for consistent performance.
FEATURED POSTS
“AI isn’t the solution. It's a creative material. Like paint. Choose when to use it.
Simon Billington | Executive Creative Director
TEAM LEWIS
