Paid media isn't just about growing an audience. It's about keeping them. We leverage objective-based advertising campaigns and content to engage target audiences and raise brand awareness — now and in the future.
Customizing Strategic Digital Marketing Campaigns for Optimal Outcomes
As a fully integrated communications and paid media agency, our team is agile and always tailors each strategy to match your goals. We optimize tactics, channels, audiences, and creative assets to meet your audience wherever they are. From our Google ad expertise to social networks, to e-commerce and account-based marketing campaigns — all efforts are integrated across advertising platforms, digital marketing channels, and geographies.
We're experts at developing and executing multi-channel digital advertising strategies that connect with target audiences. We consider the full multi-channel marketing mix and how each element functions in tandem as part of the broader launch strategy. Building toward a measurement framework and holistic objectives, we develop media buying plans to reach target audiences with engaging written and visual content.
From strategy development to target audience identification, to ad copy testing and performance analysis, our paid team works hands-on to build, manage, and optimize campaigns. We have years of experience and certifications across paid media, including Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, and Amazon advertising. Our team is always innovating, exploring beta opportunities and new platforms to ensure every client uses the most effective media mix to engage their audiences during paid media campaigns.
We take a data-driven approach to all optimizations. With business objectives at the forefront, we use the data to understand where we should adjust and where we should scale. We work with each client to track and optimize paid media efforts on each platform, depending on goals. We report performance weekly, monthly, or ad-hoc depending on each client's needs.
Unsure of where to start? We perform account audits to identify performance gaps and areas of opportunity with any new potential client. It's always the first step when onboarding new clients to ensure we have a stable foundation to support your future success with paid media campaigns.
How we work
As a fully integrated communications agency, we develop media buying strategies that fit perfectly into multi-channel marketing programs. Our clients — who range from start-ups to Fortune 50 companies — require the agility and practical expertise we offer. Our paid media marketing campaigns are dynamic. We stay grounded in data and constantly adapt based on performance.
We work closely with our clients across all stages of an ad campaign – from developing media plans and defining KPIs to writing ad copy, analyzing results and implementing optimizations. Whether it's a full-funnel approach to drive new leads and nurture prospects or a social media branding campaign to increase brand awareness or paid search to capitalize on customer intent, we always bridge back to business objectives.
Our paid media team is constantly looking for ways to innovate and evolve strategies to drive results. We do this by thoroughly A/B testing content, exploring new digital channels, and participating in platform betas.
No two clients are the same. Our agency has proven methodologies to create and execute successful digital marketing campaigns across paid media channels. It's just another day at the office for us.