PPC management is part art and part science. We target intent to improve conversions, increase return ad on spend, and engage audiences.
Targeting Intent to Deliver Experience
Our approach to PPC management emphasizes finding the best way to reach your target audience the moment they’re demonstrating intent—searching for exactly what it is your business offers. We draft compelling ads and ensure alignment between search terms, ad copy, and landing page experiences, aiming to increase click-through rates and conversion rates with every PPC campaign we launch. When done effectively, the end result for clients is simple: more revenue, higher ROI.
We manage ongoing, always-on paid search efforts for a majority of our clients. This entails everything from bid management to ad copy testing to performance analysis, as we aim to take a data-driven approach to any and all account optimizations. We report on efforts on a weekly, monthly, or ad-hoc basis depending on your needs.
Product & Service Launches
We have extensive experience developing and executing PPC strategies that drive excitement and momentum around new product and service launches. Grounded by audience intelligence, we research target keywords, develop creative, share landing page UX recommendations and more. Nothing is done in a silo. We consider the full multi-channel marketing mix and how each element can work effectively together as part of the broader launch strategy.
When more than always-on efforts are required, we often develop PPC campaign strategies for companies that have one-time offers or pushes for a specific subset of products or services. These campaigns are managed in conjunction with any ongoing PPC efforts, and reported on as an extension of any always-on campaigns.
PPC Channel Audits
Unsure of where to start? We often perform PPC audits to spotlight performance gaps and areas of opportunity with any new potential client. It's also always a first step when on-boarding new clients to ensure we have a strong foundation build for future success.
How we work
We develop PPC strategies that fit perfectly into multi-channel digital marketing strategies. Our clients—which range from smaller start-ups to Fortune 50 companies—require a PPC agency that constantly adapts paid search strategies for every always-on campaign or new product launch we promote. We aim to stay dynamic in our data-driven approach to paid search, and our PPC team constantly optimizes everything from ad copy and ad spend to ad groups and budget allocation across ad networks to improve performance.
Whether we’re testing new PPC campaigns on Google Ads or exploring the latest features on Bing Ads, our PPC services are constantly evolving so that we never take a ‘set it and forget it’ approach to paid search. No two pay-per click advertising strategies are the same, but with our proven methodologies, executing successful digital marketing campaigns across paid search channels is just another day in the office.
We align PPC strategies with business goals. Whether we're utilizing single-keyword ad groups (SKAGs) or implementing an alpha/beta model in our account structure, we always aim to ensure complete alignment between what the user is searching for, what our PPC ads say, and what landing pages on the website we drive traffic to. We diligently track A/B tests of headlines, descriptions, ad types, and landing pages to determine the most effective way to improve engagement from potential customers.
Siemens Digital Industries Software
McAfee Corporate Rebrand