By

Rachel Pritchard

Published on

July 31, 2015

Tags

agency, facebook, instagram, social, Social Media, This Week in Social


This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.

So, what’s been happening in the world of social this week?

Facebook

Facebook personality tags

In a similar style to LinkedIn, Facebook is testing (in New Zealand) profile tags that users’ friends can allocate to describe individuals’ personalities or interests.

Security checkups

Facebook has announced the launch of ‘Security Checkup’. Users will be prompted to go through the tool upon log-in, which is designed to act like a set-up wizard for the platform’s security options.

Twitter

Slow user growth

Despite Twitter’s Q2 results showing it can make more money from its users, the channel is struggling to bring in new ones. All eyes are now on the CMO for answers.

Have you heard the one about Twitter and stolen jokes?

Twitter is using copyright rules to crack down on ‘stolen jokes’. Tweets reported to contain plagiarised content face being hidden and removed.

Video/Visual

Periscope muting 

For those users who live stream too much for your liking, Periscope has introduced a new feature that allows users to mute notifications from certain broadcasters.

360 YouTube ads

Ads are becoming more interactive as YouTube supports 360 view videos. Viewers can pan their field of view via the mouse on laptop/desktop or by tilting mobile devices.

Pinterest’s diversity plan

The image-based platform has revealed new programmes designed to tackle the common issue of diversity within the tech industry.

Social Winners

KatyCats can ‘buy now!’

Katy Perry has taken advantage of the new ‘buy’ button on Twitter, allowing her US KatyCats to buy her latest perfume without even leaving the Twitter app.

This Week in Social brings you the latest news from the most popular social platforms, with some creative inspiration thrown in too.

So, what’s been happening in the world of social this week?

Facebook

Facebook personality tags

In a similar style to LinkedIn, Facebook is testing (in New Zealand) profile tags that users’ friends can allocate to describe individuals’ personalities or interests.

Security checkups

Facebook has announced the launch of ‘Security Checkup’. Users will be prompted to go through the tool upon log-in, which is designed to act like a set-up wizard for the platform’s security options.

Facebook_mobile

Twitter

Slow user growth

Despite Twitter’s Q2 results showing it can make more money from its users, the channel is struggling to bring in new ones. All eyes are now on the CMO for answers.

Have you heard the one about Twitter and stolen jokes?

Twitter is using copyright rules to crack down on ‘stolen jokes’. Tweets reported to contain plagiarised content face being hidden and removed.

Screen Shot 2015-07-31 at 15.15.41

Video/Visual

Periscope muting 

For those users who live stream too much for your liking, Periscope has introduced a new feature that allows users to mute notifications from certain broadcasters.

360 YouTube ads

Ads are becoming more interactive as YouTube supports 360 view videos. Viewers can pan their field of view via the mouse on laptop/desktop or by tilting mobile devices.

Pinterest’s diversity plan

The image-based platform has revealed new programmes designed to tackle the common issue of diversity within the tech industry.

Social Winners

KatyCats can ‘buy now!’

Katy Perry has taken advantage of the new ‘buy’ button on Twitter, allowing her US KatyCats to buy her latest perfume without even leaving the Twitter app.

Screen Shot 2015-07-31 at 15.18.36

The 10 best Instagram videos of July

Take a look at some of the best uses of Instagram’s video feature from brands such as GoPro, MTV and Nike…

Social Losers

LinkedIn pressured to bring back tool

Furious users expressed their views on LinkedIn’s recent decision to remove its data exporting tool, resulting in the channel promptly acting to bring it back.

Don’t ask the Internet for ‘moon’ pictures…

A local Fox station asked Twitter users to share their moon pictures after posting a full moon image taken from a SkyFox traffic camera. These probably weren’t the responses they expected…

Screen Shot 2015-07-31 at 15.21.21Screen Shot 2015-07-31 at 15.21.21

Creative Spot of the Week

Slowest…Facebook…status…ever

Playing on the punchline ‘laziness can be good’, this French beverage brand demonstrated this very literally by taking days to post a full Facebook status.

Walkers celebrates #FriendshipDay

The crisps brand used a ‘stand out’ vine on Twitter and Facebook to celebrate Thursday’s Friendship Day.

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