We deliver exceptional PR and marketing outcomes for some of the world’s most established and fastest-growing B2B technology companies.
For over 25 years, TEAM LEWIS has supported the PR and marketing needs of enterprise software providers of all sizes and specialties.
We’ve developed both the key media relationships and the strategic insight necessary to take our software clients’ PR and marketing programs to the next level.
For over ten years, VMware has trusted TEAM LEWIS to design impactful digital campaigns across many of its business units.
We’ve developed highly effective, efficient, and scalable lead generation programs by tailoring content to specific buyer personas and engaging audiences through multi-channel native, Facebook, Instagram, LinkedIn and Twitter campaigns.
A great example is the way we work with the VMware Demand Generation team to drive top of funnel leads, in-person and virtual event registrations across their diverse solution portfolio.
Some of the key results we’ve generated over the course of our partnership with VMware include:
9,968 leads generated through demand gen campaigns
$12.6M in sourced demand gen opportunities
1,400 event registrations for VMworld in 2021
40+ paid campaigns in 2021
Sample results:
In February 2022, LogMeIn announced GoTo as a standalone company with a new brand identity and product portfolio. Our team was tasked with making this rebrand and company milestone into a major media moment and sustaining with an ongoing program that elevated the product story and redefined their market strategy.
With over 200 pieces of earned coverage secured at the midpoint of 2022 – 53% from tier 1 media with a 10% increase in competitive SOV – we continue to drive results as GoTo becomes more established as a standalone brand.
Sample coverage:
Druva needed to maximize the messaging reach of a product-extension announcement to enhance brand awareness and reinforce its position as the leader in data protection.
TEAM LEWIS recognized an opportunity to tie Druva’s strengths to macro industry trends. Through quarterly media campaigns, we helped Druva clarify its differentiators and vision for an audience of executives and decision makers. As a result, our team:
Validated company offerings with data-driven campaigns, research and analysis
Improved Druva’s share of voice through more than 200 thought-leadership articles
Turned a product announcement into a 141% increase in coverage goals quarter-over-quarter
