pieces of coverage in less than 30 days
top tier pieces of coverage in targeted outlets
impressions across live coverage in publications
The rise of digital commerce channels, social media and P2P payment applications has presented a challenge in consumer security that financial institutions grapple with to this day. With romance scams as one of the most effective methods to defraud victims, BioCatch needed to stress the severity of these attacks, and how they can really impact every aspect of your life if you’re not careful.
Taking a note from an influencer that had been through it, our team developed a partnership with Ayleen Charlotte from the hit Netflix show, Tinder Swindler. We leveraged Ayleen’s media influence with key data points, messaging, topics and content from BioCatch to deliver key media results in top-tier B2B and Consumer outlets on the prevalence of romance scams.
