General Electric’s Women’s Healthcare division has the most advanced ultrasound equipment on the market. Experts use this equipment during pregnancy check-ups, scans, and other medical examinations that commonly take place within women’s healthcare. GE Healthcare is constantly innovating to maintain this leading position. But GE also wants to be seen as a thought leader within the industry by sharing insights and findings.
The question was: how do you get that information in front of the public in an efficient way, so people actually read it? With that question, GE Healthcare approached TEAM LEWIS.
Employee advocacy, of course. By far the best strategy for this campaign. It enables organizations to leverage the most valuable asset in their business: their people.
In the program’s posts, TEAM LEWIS ensured the right balance between event updates, product information, and industry insights. GE employees then shared this content through their social media channels (especially LinkedIn), adding a more personal twist to the messaging.
The employee advocacy program ensured employees were better informed about key developments within the company and in their local environment. They were also actively supplied with GE Healthcare content to share via their social channels.
As a result, reach and engagement grew month after month. Through the ambassadors, the number of shares online increased by as much as 300%.
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