pieces of coverage
pieces of Tier 1 coverage
global reach (UVM)
positive sentiment
TEAM LEWIS and Resmed faced a big challenge: protective guardrails in the medtech place, preexisting perceived stigma towards CPAP therapy and growing disparity between awareness and action when it comes to addressing sleep health.
With ambitious goals in mind, TEAM LEWIS set out to build global interest, elevate the Resmed brand, and inject fresh, creative energy into every campaign. The result? Sleep being crowned the “third pillar of health,” right up there with diet and exercise.
The team rolled out a bold, unified communications strategy, turning the brand into the go-to expert for anyone curious about sleep – from patients and care providers to everyday dreamers. A standout moment was the 2025 Global Sleep Survey – a data-driven deep dive that sparked conversations and headlines worldwide.
The integrated approach didn’t stop at media relations. Social media, executive visibility, and content creation all played a part, resulting in coverage in top-tier outlets like CNBC, The New York Post, Barron’s, CNET, Tom’s Guide, POPSUGAR, and Forbes.
