Step 1: Research and analysis
Everything we do, from digital marketing to public relations and everything in between, starts with research and analysis. We pull cross-channel insights using best-in-class tools to develop a data-driven marketing strategy. Audience intelligence grounds it all together.
Step 2: Measurement Framework
No digital marketing strategy can be planned without understanding the desired business outcome – and our measurement frameworks do just that. Our measured approach ties campaign-level KPIs to marketing goals that ladder into core business objectives, informing strategies that provide real business value.
Step 3: Planning + Development
With an understanding of your brand goals and business strategy, we develop targeted creative content that resonates with the target audience and complements marketing efforts. Integrated strategists and channel experts work together to develop digital campaign plans that are informed, creative, and omnichannel. Campaigns thoughtfully mesh content marketing, social media marketing, and more. Each digital marketing campaign is focused on the customer buyer’s journey – delivering the right content, on the right platforms, at the right time for the customer.
Step 4: Execution + Optimization
“Set it and forget it” is not in our vocabulary. The marketing landscape is ever-changing, as is audience sentiment. Together with our performance marketing team, channel experts dissect performance and delivery with analytics to optimize for the most desirable outcome.