Today, brands can no longer rely on an isolated moment to build connections with today’s multi-moment audience. Repeating the same message to your audience as frequently as possible will no longer cut through.
So how can brands break through the monotony, meet consumers in their moods and connect with what motivates them? The answer – creative imperative.
Join Head of Global Trends, GWI, Chase Buckle, TEAM LEWIS Global Creative Operations Director, Arjun Singh and SVP for TEAM LEWIS APAC, Fairil Yeo, as they discuss the shifts in consumer behavior and expectations, as well as the critical role creativity plays in addressing the challenges brands are facing today.
This one-hour webinar covers:
If you missed us live, not to worry! You can view the webinar recording right here:
Want to find out more about today’s multi-moment audience? Read our latest report here.